Pandya, Bhavin <br/><br/>
Unlocking consumer choices:  understanding the dynamics of private label brands in the grocery industry/ 
Bhavin Pandya and Krupa Mehta 
 - Kolkata:  Exceller Books,  2024 
 - 184p.:  ill.;  22cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9788119524334  Rs.400.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--Research<br/>Consumers' preferences<br/>Consumer behavior<br/>Grocery trade--Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.834  / P 192