TY  - BOOK
AU  - Luck,David J.
AU  - Ferrell,O.C.
AU  - 
AU  - 
AU  - 
TI  - Marketing strategy and plans: systematic marketing management 
SN  - 0876922205
U1  - 658.8 23rd ed.
PY  - 1979///
CY  -   New Delhi
PB  - Prentice- Hall
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -