Luck, David J. <br/><br/>
Marketing strategy and plans:  systematic marketing management / 
David J. Luck, O.C. Ferrell 
 - New Delhi:  Prentice- Hall,  1979 
 - xv, 474 p.:  ill.;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0876922205  Rs. 42.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / L 963