Holbrook, Morris B. <br/><br/>
The semiotics of consumption :  interpreting symbolic consumer behavior in popular culture and works of art / 
by Morris B. Holbrook [and] Elizabeth C. Hirschman 
 - Berlin :  Mouton de Gruyter,  1993 
 - xi, 365 p. ;  24 cm. 
 - Approaches to semiotics ;  110 .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>3110134918 :  Rs. 188.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Semiotics<br/>Consumer behavior<br/>Popular culture
<br/><br/><label>Dewey Class. No.: </label>302.2