TY  - GEN
AU  - Kumar, S. Ramesh
AU  - Krishnamurthy, Anup
TI  - Advertising, Brands and Consumer Behaviour: the Indian context 
SN  - 9788119896240 :
U1  - E 658.83420954 23rd 
PY  - 2024///
CY  - Noida
PB  - Pearson India Education Services
KW  - Branding (Marketing)
KW  - India
KW  - Advertising
KW  - Customer relations
N1  - Includes bibliographical references and indexes
ER  -