Kumar, S. Ramesh <br/><br/>
Advertising, Brands and Consumer Behaviour :  the Indian context / 
S. Ramesh Kumar, Anup Krishnamurthy 
 - Noida :  Pearson India Education Services,  c2024 
 - xvi, 1 v.(various pagings) ;  23 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9788119896240 :  Rs.499.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--India<br/>Advertising<br/>Customer relations
<br/><br/><label>Dewey Class. No.: </label>E 658.83420954  / K 96