TY  - GEN
AU  - Krishna Mohan, V. 
AU  - Venkat Nagaraj, K. 
AU  - Rajendra Prasad, G. 
AU  - Krishna Soujanya, S. 
AU  - Patnaik, D. Sree Charan
TI  - Fundamentals of marketing
U1  - E 658.8 23rd ed. 
PY  - 2021///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Marketing
KW  - Management
KW  - Export marketing
ER  -