TY  - BOOK
AU  - Rice,Ronald E.
AU  - Atkin,Charles K.
TI  - Public communication campaigns
SN  - 0803932626 :
U1  - 301.243 
PY  - 1989///
CY  - New Delhi
PB  - SAGE
KW  - Mass media
KW  - Social aspects
KW  - United States
KW  - Government publicity
KW  - Propaganda
N1  - Includes bibliographical references and index
ER  -