TY  - BOOK
AU  - Salah,Omar Hasan
AU  - Yusof,Zawiyah Mohammad
AU  - Mohamed,Hazura
AU  - Elias,Nur Fazidah
TI  - Critical Factors for Adoption of Customer Relationship Management: A Study of Palestine SMEs 
T2  - SpringerBriefs in Business,
SN  - 9789819983216
U1  - 658.812 23
PY  - 2023///
CY  - Singapore
PB  - Springer Nature Singapore, Imprint: Springer
KW  - Customer relations
KW  - Management
KW  - Marketing research
KW  - Business intelligence
KW  - Quantitative research
KW  - Consumer behavior
KW  - Telemarketing
KW  - Internet marketing
KW  - Customer Relationship Management
KW  - Market Research and Competitive Intelligence
KW  - Data Analysis and Big Data
KW  - Consumer Behavior
KW  - Digital Marketing
N1  - Understanding Customer Relationship Management -- CRM Adoption Theories -- CRM Adoption Models and Frameworks -- Critical Factors for CRM Adoption: A Case Study at SMEs in Palestine -- Model Verification
N2  - This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security. The narrative, enriched by real-world examples from Palestine, underscores the unique hurdles faced by firms in such environments. Emphasizing the central role of customers in business, the book delves into the initiatives many firms take to enhance customer services, target profitable segments, and improve acquisition and retention. However, in developing nations, these efforts encounter distinctive challenges. The book offers a practical CRM model tailored to the specific needs of small and medium-sized enterprises (SMEs), illustrating how technology can elevate competitiveness. With a strategic perspective, it positions CRM as a catalyst for SMEs to navigate the complexities of the dynamic economy, providing actionable insights for professionals, scholars, and business management students. This comprehensive guide encapsulates the nuances of CRM adoption, making it an invaluable resource for those seeking sustainable growth in developing country contexts
UR  - https://doi.org/10.1007/978-981-99-8321-6
ER  -