Shuai, Qinghong.

E-Commerce Industry Chain Theory and Practice / [electronic resource] : by Qinghong Shuai, Zhongjun Li, Yun Zhang. - 1st ed. 2023. - Singapore : Springer Nature Singapore : Imprint: Springer, 2023. - IX, 377 p. 143 illus., 90 illus. in color. online resource. - Advanced Studies in E-Commerce .

E-commerce Development Foundation -- E-commerce Development Foundation -- Technical Principles of E-Commerce.-Production Principles of E-Commerce: Supply Side -- Principles of E-commerce Transactions: Distribution Side -- Principles of E-Commerce Circulation -- Principles of E-Commerce Consumption -- E-commerce Channels and Platforms -- Cross-Border E-Commerce -- Summary and Prospect.

This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption). It extracted the supporting technology and operation process of e-commerce into general principles in the form of mathematical analysis, helping readers to build the frame of theory and practice of activity link of e-commerce. This book stands on the concepts, carries on the innovation and cases in the practice, helping readers to establish a relatively complete e-commerce system. Also the arising challenges and issues are discussed, and guide for the future e-commerce development under the new situation is presented.

9789819900435


Electronic commerce.
E-Business.
e-Commerce and e-Business.

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