E-Commerce Industry Chain Theory and Practice / [electronic resource] :
by Qinghong Shuai, Zhongjun Li, Yun Zhang.
- 1st ed. 2023.
- Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
- IX, 377 p. 143 illus., 90 illus. in color. online resource.
- Advanced Studies in E-Commerce .
E-commerce Development Foundation -- E-commerce Development Foundation -- Technical Principles of E-Commerce.-Production Principles of E-Commerce: Supply Side -- Principles of E-commerce Transactions: Distribution Side -- Principles of E-Commerce Circulation -- Principles of E-Commerce Consumption -- E-commerce Channels and Platforms -- Cross-Border E-Commerce -- Summary and Prospect.
This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption). It extracted the supporting technology and operation process of e-commerce into general principles in the form of mathematical analysis, helping readers to build the frame of theory and practice of activity link of e-commerce. This book stands on the concepts, carries on the innovation and cases in the practice, helping readers to establish a relatively complete e-commerce system. Also the arising challenges and issues are discussed, and guide for the future e-commerce development under the new situation is presented.
9789819900435
Electronic commerce. E-Business. e-Commerce and e-Business.