TY  - BOOK
AU  - Hiebert,Ray Eldon
AU  - Ungurait,Donald F.
AU  - Bohn,Thomas W.
TI  - Mass media V: an introduction to modern communication 
SN  - 0801300193 :
U1  - 301.243 
PY  - 1988///
CY  - New York
PB  - Longman
KW  - Mass media
KW  - Communication
N1  - Includes bibliographical references and index
ER  -