Hiebert, Ray Eldon <br/><br/>
Mass media V :  an introduction to modern communication / 
Ray Eldon Hiebert, Donald F. Ungurait [and] Thomas W. Bohn 
 - New York :  Longman,  c1988 
 - xiii, 721 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0801300193 :  PND 31.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Communication
<br/><br/><label>Dewey Class. No.: </label>301.243