TY  - BOOK
AU  - Jung,Timothy
AU  - tom Dieck,M.Claudia
AU  - Correia Loureiro,Sandra Maria
TI  - Extended Reality and Metaverse: Immersive Technology in Times of Crisis 
T2  - Springer Proceedings in Business and Economics,
SN  - 9783031253904
U1  - 658.05 23
PY  - 2023///
CY  - Cham
PB  - Springer International Publishing, Imprint: Springer
KW  - Business information services
KW  - Social sciences
KW  - Data processing
KW  - Multimedia systems
KW  - Digital humanities
KW  - IT in Business
KW  - Business Information Systems
KW  - Computer Application in Social and Behavioral Sciences
KW  - Multimedia Information Systems
KW  - Digital Humanities
N1  - " Opening and Closing Virtual Reality" The Effects of Openness on Interpretation of and Attitude towards Virtual Reality Advertisements -- AR In-Store Solutions for Different Fashion Retail Environments: Retailers' Perspectives -- How Cognitive Flexibility Affects Sense of Power in a Coffee Virtual Setting: the Moderating Role of Personality Traits -- The Great Unknown: How Brand Familiarity Affects the Relationship Between Augmented Reality and Brand Attitude in the Retail Industry -- Augmented Reality (AR) Brand Storytelling: The Role of Flow in Attitude Formation and Associative Learning
N2  - This book features the latest research in the area of immersive technologies as presented at the 7th International Extended Reality (XR) Conference, held in Lisbon, Portugal in 2022. Bridging the gap between academia and industry, it showcases the latest advances in augmented reality (AR), virtual reality (VR), extended reality (XR) and metaverse and their applications in various sectors such as business, marketing, retail, education, healthcare, tourism, events, fashion, entertainment, and gaming. The volume gathers selected research papers by prominent AR, VR, XR and metaverse scholars from around the world. Presenting the most significant topics and latest findings in the fields of augmented reality, virtual reality, extended reality and metaverse, it will be a valuable asset for academics and practitioners alike
UR  - https://doi.org/10.1007/978-3-031-25390-4
ER  -