TY  - BOOK
AU  - Kilian,Dietmar
AU  - Mirski,Peter
AU  - Lorenz,Britta
TI  - Sales Enablement: Tools and Techniques for Modern Sales Organization 
T2  - Business Guides on the Go,
SN  - 9783658403652
U1  - 658.812 23
PY  - 2023///
CY  - Wiesbaden
PB  - Springer Fachmedien Wiesbaden, Imprint: Springer
KW  - Customer relations
KW  - Management
KW  - Sales management
KW  - Telemarketing
KW  - Internet marketing
KW  - Customer Relationship Management
KW  - Sales and Distribution
KW  - Digital Marketing
N2  -  This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like. The book is aimed at managers and all who deal with sales strategies.
UR  - https://doi.org/10.1007/978-3-658-40365-2
ER  -