The Routledge handbook of nonprofit communication / 
edited by Gisela Gonçalves and Evandro Oliveira. 
 - 1 Edition. 
 - New York, NY :  Routledge,  2023. 
 - 1 online resource 
<br/><br/> "This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations' strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector"-- 
<br/><br/><label>ISBN: </label>9781003170563 1003170560 9781000689044 1000689042 9781000689112 1000689115 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in organizations.<br/>Non-governmental organizations.<br/>Public relations.<br/>BUSINESS & ECONOMICS / Nonprofit Organizations & Charities<br/>BUSINESS & ECONOMICS / Public Relations
<br/><br/><label>Dewey Class. No.: </label>658.4/5