TY  - BOOK
AU  - Thaichon,Park
AU  - Quach,Sara
TI  - Luxury marketing, sustainability and technology: the future of luxury management 
T2  - Routledge studies in luxury management
SN  - 9781003321378
U1  - 658.8/7 23/eng/20221216
PY  - 2023///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Luxury goods industry
KW  - Management
KW  - Retail trade
KW  - BUSINESS & ECONOMICS / General
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Consumer Behavior
KW  - BUSINESS & ECONOMICS / Customer Service
N2  - "Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights on relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, fashion management, as well as innovation management and sustainability"--
UR  - https://www.taylorfrancis.com/books/9781003321378
ER  -