TY - BOOK AU - Monseau,Susanna TI - Protecting creativity in fashion design: US laws, EU design rights, and other dimensions of protection T2 - Routledge research in fashion law SN - 9781003091400 U1 - 346.04/84 23/eng/20220930 PY - 2022/// CY - Abingdon, Oxon [UK], New York, NY PB - Routledge KW - Design protection KW - United States KW - European Union countries KW - Fashion design KW - Law and legislation KW - Intellectual property KW - LAW / General KW - bisacsh KW - LAW / Intellectual Property / Copyright KW - LAW / Intellectual Property / Trademark N1 - Introduction to the fashion business : global industry, unclear rules -- Creativity, authorship, design, and IP law -- US IP law : vibrant industry with little legal protection? -- European design rights : the perfect solution? -- Harmonization and its opposite (Brexit) -- Beyond IP : other dimensions of protection for fashion design N2 - "Exploring the debate over the benefits of legal protection for fashion design, this book focuses on how a combination of minimal legal protections for design, evolving social norms, digital technology, and market forces can promote innovation and creativity in a business known for its fast-paced remixing and borrowing. Focusing on the advantages and disadvantages of the main US and EU IP laws that protect fashion design in the world's biggest fashion markets, it describes how recent US case law in copyright and trademark cases has led to misaligned incentives for the industry and a lack of clear protection, while in the EU, the CJEU's interpretation of the pan-European design rights system has created significant overlap with copyright law and risks leading to the overprotection of design. The book proposes that creativity and innovation in fashion derive some benefit from a limited unregistered design right protection and that cumulation with copyright protection is unhelpful. It also proposes that there is a larger role for developing social norms relating to sustainability, the ethics of cultural appropriation, and the online shaming of counterfeiters, that can also help create a fair equilibrium between protection and borrowing in fashion design"-- UR - https://www.taylorfrancis.com/books/9781003091400 ER -