TY  - BOOK
AU  - Chattopadhyay,Subrata
AU  - Sondhi,Sundeep Singh
AU  - Dalal,Arunava
TI  - Sustainable marketing and customer value
T2  - Routledge studies in marketing
SN  - 9781003173311
U1  - 658.8 23/eng/20220526
PY  - 2023///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Green marketing
KW  - Consumption (Economics)
KW  - Environmental aspects
KW  - Marketing
KW  - Management
KW  - BUSINESS & ECONOMICS / Marketing / General
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Marketing / Multilevel
KW  - BUSINESS & ECONOMICS / Marketing / Research
N2  - "Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations"--
UR  - https://www.taylorfrancis.com/books/9781003173311
ER  -