Sustainable marketing and customer value / 
edtited by Subrata Chattopadhyay, Sundeep Singh Sondhi and Arunava Dalal. 
 - Abingdon, Oxon ;  New York, NY :  Routledge,  2023.  ©2023 
 - 1 online resource (xvii, 326 pages) :  illustrations. 
 - Routledge studies in marketing ;  28 .
<br/><br/> "Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations"-- 
<br/><br/><label>ISBN: </label>9781003173311 1003173314 9781000785845 100078584X 9781000785852 1000785858 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Green marketing.<br/>Consumption (Economics)--Environmental aspects.<br/>Marketing--Management.<br/>BUSINESS & ECONOMICS / Marketing / General<br/>BUSINESS & ECONOMICS / Marketing / Multilevel<br/>BUSINESS & ECONOMICS / Marketing / Research
<br/><br/><label>Dewey Class. No.: </label>658.8