TY  - BOOK
AU  - Blechschmidt,Jörg
TI  - Trend Management: How to Effectively Use Trend-Knowledge in Your Company 
T2  - Business Guides on the Go,
SN  - 9783662647035
U1  - 658.4012 23
PY  - 2022///
CY  - Berlin, Heidelberg
PB  - Springer Berlin Heidelberg, Imprint: Springer
KW  - Strategic planning
KW  - Leadership
KW  - Marketing
KW  - Marketing research
KW  - Business intelligence
KW  - Technological innovations
KW  - Business
KW  - Management science
KW  - Business Strategy and Leadership
KW  - Market Research and Competitive Intelligence
KW  - Innovation and Technology Management
KW  - Business and Management
N1  -  Chapter 1. About trends in general -- Chapter 2. Excursus: Dealing with fuzzy information -- Chapter 3. Trend analysis in companies -- Chapter 4. Trend research: Collecting trend information -- Chapter 5. Trend analysis: Understanding effects -- Chapter 6. Excursus: Thinking traps in trend analysis -- Chapter 7. Trend study: in-depth analysis of a trend -- Chapter 8. Trend radar: overview of relevant trends -- Chapter 9. Trend management as a corporate function -- Chapter 10. A word in closing
N2  - This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society and diverse technologies. Trend management is a useful tool to discover and understand these developments and thus generates a solid basis for decision making. Although it is mostly applied in strategy development, many more company tasks may profit from it. The author explains the individual activities and results of trend management, and how a sound process can be established in a company. Trend management is a powerful tool at the interface of futures knowledge and concrete entrepreneurial decisions. The book shows how these insights can be transferred into the operational processes of a company. It will serve as a useful guide for interested newcomers as well as for experienced trend managers to recognize opportunities and risks at an early stage and to open up new scope for action for their company
UR  - https://doi.org/10.1007/978-3-662-64703-5
ER  -