TY  - BOOK
AU  - Wall,William Philip
TI  - Global Competitiveness: Ten Things Thai Businesspeople Should Know 
SN  - 9789811677557
U1  - 338.7095 23
PY  - 2022///
CY  - Singapore
PB  - Springer Nature Singapore, Imprint: Springer
KW  - Business
KW  - Asia
KW  - Marketing research
KW  - Business intelligence
KW  - International economic integration
KW  - Globalization
KW  - Diversity in the workplace
KW  - Asian Business
KW  - Market Research and Competitive Intelligence
KW  - Emerging Markets and Globalization
KW  - Cross-Cultural Management
N1  - Chapter 1: Global Competition - The Battlefield -- Chapter 2: Marketing - Position Yourself -- Chapter 3: Innovate - Generate and Evaluate -- Chapter 4: Using Information - Leverage Resource -- Chapter 5: Technology - Upgrade -- Chapter 6: Human Resources/Cross-Cultural Communication - Breed Success -- Chapter 7: Strategic Alliance - Strength in Numbers -- Chapter 8: Customer Service - Listen to What They Say -- Chapter 9: Implementation, Monitoring & Evaluation - Now What Do We Do? -- Chapter 10: Social Responsibility - Giving Something Back
N2  - This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market
UR  - https://doi.org/10.1007/978-981-16-7755-7
ER  -