TY - BOOK AU - Cohen,Maxime C. AU - Gras,Paul-Emile AU - Pentecoste,Arthur AU - Zhang,Renyu TI - Demand Prediction in Retail : A Practical Guide to Leverage Data and Predictive Analytics T2 - Springer Series in Supply Chain Management, SN - 9783030858551 U1 - 658.81 23 PY - 2022/// CY - Cham PB - Springer International Publishing, Imprint: Springer KW - Sales management KW - Business logistics KW - Production management KW - Quantitative research KW - Retail trade KW - Data mining KW - Sales and Distribution KW - Supply Chain Management KW - Operations Management KW - Data Analysis and Big Data KW - Trade and Retail KW - Data Mining and Knowledge Discovery N1 - 1. Introduction -- 2. Data Pre-Processing and Modeling Factors -- 3. Common Demand Prediction Methods -- 4. Tree-Based Methods -- 5. Clustering Techniques -- 6. Evaluation and Visualization -- 7. More Advanced Methods -- 8. Conclusion and Advanced Topics N2 - From data collection to evaluation and visualization of prediction results, this book provides a comprehensive overview of the process of predicting demand for retailers. Each step is illustrated with the relevant code and implementation details to demystify how historical data can be leveraged to predict future demand. The tools and methods presented can be applied to most retail settings, both online and brick-and-mortar, such as fashion, electronics, groceries, and furniture. This book is intended to help students in business analytics and data scientists better master how to leverage data for predicting demand in retail applications. It can also be used as a guide for supply chain practitioners who are interested in predicting demand. It enables readers to understand how to leverage data to predict future demand, how to clean and pre-process the data to make it suitable for predictive analytics, what the common caveats are in terms of implementation and how to assess prediction accuracy UR - https://doi.org/10.1007/978-3-030-85855-1 ER -