TY  - BOOK
AU  - Mazzarol,Tim
AU  - Reboud,Sophie
AU  - Clark,Delwyn
AU  - Moore,Monique
AU  - Malone,Peter
AU  - Soutar,Geoffrey N.
TI  - Commercialisation and Innovation Strategy in Small Firms: Learning to Manage Uncertainty 
SN  - 9789811926518
U1  - 650 23
PY  - 2022///
CY  - Singapore
PB  - Springer Nature Singapore, Imprint: Springer
KW  - Business
KW  - Management science
KW  - Entrepreneurship
KW  - New business enterprises
KW  - Management
KW  - Business and Management
N1  - Chapter 1. Innovation and Commercialisation in Small Firms -- Chapter 2. Conceptual Foundations of the Book -- Chapter 3. The Decision to Innovate -- Chapter 4. Screening Opportunities -- Chapter 5. The Business Model and Innovation Strategy -- Chapter 6. Managing Uncertainty -- Chapter 7. Building Capabilities -- Chapter 8. Strategic Alliances for Commercialisation -- Chapter 9. Creating Isolating Mechanisms -- Chapter 10. Conclusions and Lessons Learnt
N2  - This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and "best practice" models of NPD and commercialisation. The book uses case studies to analyse the relationship between entrepreneurial decision- making and commercialisation, and investigates how and why NPD and commercialisation decisions are made, which offers valuable insights from both a theoretical and applied perspective
UR  - https://doi.org/10.1007/978-981-19-2651-8
ER  -