TY  - BOOK
AU  - Martínez-López,Francisco J.
AU  - Martinez,Luis F.
TI  - Advances in Digital Marketing and eCommerce: Third International Conference, 2022 
T2  - Springer Proceedings in Business and Economics,
SN  - 9783031057281
U1  - 658.8 23
PY  - 2022///
CY  - Cham
PB  - Springer International Publishing, Imprint: Springer
KW  - Marketing
KW  - Business information services
KW  - Strategic planning
KW  - Leadership
KW  - IT in Business
KW  - Business Strategy and Leadership
N2  - This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others
UR  - https://doi.org/10.1007/978-3-031-05728-1
ER  -