TY  - BOOK
AU  - Qin,Zheng
AU  - Shuai,Qinghong
AU  - Wang,Guolong
AU  - Zhang,Pu
AU  - Cao,Mengyu
AU  - Chen,Mingshi
TI  - E-Commerce: Concepts, Principles, and Application 
T2  - Advanced Studies in E-Commerce
SN  - 9789811964381
U1  - 381.142 23
PY  - 2022///
CY  - Singapore
PB  - Springer Nature Singapore, Imprint: Springer
KW  - Electronic commerce
KW  - Big data
KW  - e-Commerce and e-Business
KW  - E-Business
KW  - Big Data
N1  - Chapter 1 Background of E-Commerce -- Chapter 2 Basic Concepts of E-Commerce -- Chapter 3 Basic Models of E-Commerce -- Chapter 4 Architecture of E-Commerce -- Chapter 5 Basic Principle of E-Commerce -- Chapter 6 Application and Case Study of E-Commerce
N2  - This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce. This book has formed a theoretical system of e-commerce with a clear integration boundary. The introduction of the systematic theory is guided by the background of e-commerce, centered on the model of e-commerce, paved with the principles of e-commerce and integrated with the cutting-edge cases. This book defines the basic concepts, models and principle of e-commerce in the form of mathematical analysis and analyzes the basic theory of e-commerce from the perspective of mathematical model. This enables readers to form an abstract understanding of the connotation and extension of e-commerce. It establishes a knowledge system with the background of social ecology, engineering ecology and innovative ecology, taking the models of e-commerce as the core, the principles of e-commerce as the process, the architecture of e-commerce as the platform and the operation and management of e-commerce as the means to integrate the knowledge into application. This book uses case study to comprehensively analyze and apply the knowledge system involved in e-commerce, combining theoretical research with engineering research. Through this book, readers can systematically master all kinds of theories involved in e-commerce. This book aims at different professional and diverse reader groups. It can be used as the basic books for students of various e-commerce-related specialties
UR  - https://doi.org/10.1007/978-981-19-6438-1
ER  -