Qin, Zheng. <br/><br/>
E-Commerce  Concepts, Principles, and Application /  [electronic resource] : 
by Zheng Qin, Qinghong Shuai, Guolong Wang, Pu Zhang, Mengyu Cao, Mingshi Chen. 
 - 1st ed. 2022. 
 - VIII, 424 p. 187 illus., 158 illus. in color.  online resource. 
 - Advanced Studies in E-Commerce .
 - Advanced Studies in E-Commerce .
<br/><br/>Chapter 1 Background of E-Commerce -- Chapter 2 Basic Concepts of E-Commerce -- Chapter 3 Basic Models of E-Commerce -- Chapter 4 Architecture of E-Commerce -- Chapter 5 Basic Principle of E-Commerce -- Chapter 6 Application and Case Study of E-Commerce. 
<br/><br/> This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce. This book has formed a theoretical system of e-commerce with a clear integration boundary. The introduction of the systematic theory is guided by the background of e-commerce, centered on the model of e-commerce, paved with the principles of e-commerce and integrated with the cutting-edge cases. This book defines the basic concepts, models and principle of e-commerce in the form of mathematical analysis and analyzes the basic theory of e-commerce from the perspective of mathematical model. This enables readers to form an abstract understanding of the connotation and extension of e-commerce. It establishes a knowledge system with the background of social ecology, engineering ecology and innovative ecology, taking the models of e-commerce as the core, the principles of e-commerce as the process, the architecture of e-commerce as the platform and the operation and management of e-commerce as the means to integrate the knowledge into application. This book uses case study to comprehensively analyze and apply the knowledge system involved in e-commerce, combining theoretical research with engineering research. Through this book, readers can systematically master all kinds of theories involved in e-commerce. This book aims at different professional and diverse reader groups. It can be used as the basic books for students of various e-commerce-related specialties. 
<br/><br/><label>ISBN: </label>9789811964381 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Big data.<br/>e-Commerce and e-Business.<br/>E-Business.<br/>Big Data.
<br/><br/><label>Dewey Class. No.: </label>381.142