Japanese animation in Asia : transnational industry, audiences, and success / edited by Marco Pellitteri and Heung Wah Wong. - Abingdon, Oxon ; New York, NY : Routledge, 2022. - 1 online resource (xv, 250 pages) : illustrations. - Routledge culture, society, business in East Asia series ; 2 .

"Anime, involving hand drawn or computer animation, and often characterised by colourful graphics, vibrant characters and fantastical themes, is a quintessentially Japanese form of art and entertainment. Distributed through cinema, television and over the internet, it has an enormous following, not only in Japan but also, more widely, in Asia. This book provides a comprehensive survey of the historical development, industrial structure, and technical features of Japanese animation and of the overall dynamics of its globalisation. Specific chapters cover production logics, as an "emotion industry", and the involvement of a range of Asian countries both in the production of and consumption of Japanese animation"--

9781351343213 1351343211 9781315123707 1315123703 9781351343206 1351343203 9781351343190 135134319X


Animated films--History and criticism.--Japan
Animated television programs--History and criticism.--Japan
Animated films--Appreciation--Japan--Asia.
Animated television programs--Appreciation--Japan--Asia.
Popular culture--Japanese influences.
SOCIAL SCIENCE / Ethnic Studies / General

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