Cutlip, Scott M. Effective public relations / Scott M. Cutlip, Allen H. Center [and] Glen M. Broom - 7th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1994 - xvi, 560 p. : ill. ; 25 cm. Includes index ISBN: 0132450100 : USD 77.50 Subjects--Topical Terms: Public relations Dewey Class. No.: 301.154