TY  - BOOK
AU  - Shoemaker,Pamela J.
AU  - Reese,Stephen
TI  - Mediating the message: theories of influences on mass media content 
SN  - 0801303079 :
U1  - 301.161 
PY  - 1991///
CY  - New York
PB  - Longman
KW  - Mass media
KW  - Content analysis (Communication)
N1  - Includes index
ER  -