Rivers, William L. The mass media and modern society / William L. Rivers, Theodore Peterson [and] Jay W. Jensen - 2nd ed. - San Francisco : Rinehart Press, 1971 - x, 342 p. ; 25 cm. Includes bibliographical references and index ISBN: 030836670 : USD 9.50 Subjects--Topical Terms: Mass media--Social aspects Dewey Class. No.: 301.243