TY  - BOOK
AU  - Moon,Michael
AU  - Millison,Doug
TI  - Firebrands: building brand loyalty in the Internet age 
SN  - 0070439532 :
U1  - 004.678 
PY  - 2000///
CY  - New Delhi : Tata McGraw-Hill
KW  - Internet marketing
KW  - Brand loyalty
KW  - Brand choice
KW  - Web site development
ER  -