Moon, Michael <br/><br/>
Firebrands :  building brand loyalty in the Internet age / 
Michael Moon and Doug Millison 
 - New Delhi : Tata McGraw-Hill,  2000 
 - xviii, 318 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0070439532 :  Rs. N.P 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Brand loyalty<br/>Brand choice<br/>Web site development
<br/><br/><label>Dewey Class. No.: </label>004.678