Roll, Charles W. <br/><br/>
Polls :  their use and misuse in politics / 
Charles W. Roll and Albert H. Cantril 
 - New York :  Basic Books,  c1972 
 - xiv, 177 p. ;  22 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> USD 6.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public opinion polls<br/>Public opinion--United States
<br/><br/><label>Dewey Class. No.: </label>301.154