TY  - BOOK
AU  - Whannel,Garry
TI  - Fields in vision: television sport and cultural transformation 
SN  - 041505382X :
U1  - 070.449760941 
PY  - 1992///
CY  - London
PB  - Routledge
KW  - Television broadcasting of sports
KW  - Great Britain
KW  - History
KW  - Sports
KW  - Marketing
KW  - Social aspects
KW  - Corporate sponsorship
N1  - Includes bibliographical references and index
ER  -