Marketing of health maintenance organization service. - Bionetics Research Laboratories. Health Systems Research Program; U.S. Health Maintenance Organization Service, Division of Training & Technical Assistance (Washington : U.S. Health Maintenance Organization Service, Division of Training & Technical Assistance, 1972)
v. 4. Market definition.[4], 31 p.--.v. 5. Marketing strategy.--.iii, 80 p.
Library has vol. 4 and vol. 5
Cover title.
Includes bibliographical references.
Keywords: Health maintenance organizations -- United States; Health maintenance organizations -- Maryland -- Montgomery Co. -- Marketing