Marketing of health maintenance organization service.
- Washington : U.S. Health Maintenance Organization Service, Division of Training & Technical Assistance, 1972.
- v. : 26 cm.
- DHEW publication no. (HSM) 72-100 (B) HMOS technical assistance publication .
Library has vol. 4 and vol. 5 Cover title.
Includes bibliographical references.
v. 4. Market definition.[4], 31 p.--.v. 5. Marketing strategy.--.iii, 80 p.
Health maintenance organizations--United States. Health maintenance organizations--Marketing.--Maryland--Montgomery Co.