Marketing of health maintenance organization service. - Washington : U.S. Health Maintenance Organization Service, Division of Training & Technical Assistance, 1972. - v. : 26 cm. - DHEW publication no. (HSM) 72-100 (B) HMOS technical assistance publication .

Library has vol. 4 and vol. 5 Cover title.

Includes bibliographical references.

v. 4. Market definition.[4], 31 p.--.v. 5. Marketing strategy.--.iii, 80 p.


Health maintenance organizations--United States.
Health maintenance organizations--Marketing.--Maryland--Montgomery Co.

338.4736210973