Marketing instructional services : applying private sector techniques to plan and promote bibliographic instruction : papers presented at the Thirteenth Library Instruction Conference held at Eastern Michigan University, May 3 & 4, 1984 - Library Instruction Conference 1984 : Eastern Michigan University); Kirkendall, Carolyn A.; Eastern Michigan University. Center of Educational Resources (Ann Arbor, Mich. : Published for the Center of Educational Resources, Eastern Michigan University by Pierian Press, 1986)
Keywords: Library orientation -- Marketing -- Congresses; Bibliography -- Methodology -- Study and teaching -- Congresses; Libraries -- Public relations -- Congresses; Libraries -- Marketing -- Congresses