Marketing instructional services : applying private sector techniques to plan and promote bibliographic instruction : papers presented at the Thirteenth Library Instruction Conference held at Eastern Michigan University, May 3 & 4, 1984 /
edited by Carolyn A. Kirkendall
- Ann Arbor, Mich. : Published for the Center of Educational Resources, Eastern Michigan University by Pierian Press, 1986
- x, 157 p. : ill. ; 24 cm.
- Library orientation series ; no. 15 .
087650201X : USD 26.00
Library orientation--Marketing--Congresses Bibliography--Methodology--Study and teaching--Congresses Libraries--Public relations--Congresses Libraries--Marketing--Congresses