TY  - BOOK
AU  - Reeves,Byron
AU  - Nass,Clifford
TI  - The media equation: how people treat computers, television and new media like real people and places 
SN  - 157586052X :
U1  - 302.23 
PY  - 1996///
CY  - Stanford, Calif.
PB  - CSLI Publications
KW  - Mass media
KW  - Audiences
KW  - Influence
KW  - Psychological aspects
N1  - Includes bibliographical references and index
ER  -