Reeves, Byron,  1949- <br/><br/>
The media equation :  how people treat computers, television and new media like real people and places / 
Byron Reeves and Clifford Nass 
 - Stanford, Calif. :  CSLI Publications,  c1996 
 - xiv, 305 p. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>157586052X :  PND 19.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Audiences<br/>Mass media--Influence<br/>Mass media--Psychological aspects
<br/><br/><label>Dewey Class. No.: </label>302.23