Tayle, Prakash M. <br/><br/>
Service marketing and customer relationship/ 
Prakash M. Tayle, Bhagwat P. Narnaware and Balasaheb T. Gawande 
 - Kanpur:  Gaurav Books ,  2016 
 - 328p.:  22 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789384139254  Rs 1275.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services<br/>Customer relationship<br/>Service industries--Marketing<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.812