TY  - BOOK
AU  - Messeni Petruzzelli,Antonio
AU  - Albino,Vito
TI  - When tradition turns into innovation: how firms can create and appropriate value through tradition 
SN  - 1843346648
U1  - 658.575 22
PY  - 2012///
CY  - Oxford, UK
PB  - Chandos Pub.
KW  - Technological innovations
KW  - Economic aspects
KW  - Knowledge management
KW  - Intellectual property
KW  - Valuation
KW  - Financial crises
KW  - History
KW  - 21st century
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - Management
KW  - Management Science
KW  - Organizational Behavior
KW  - Produktinnovation
KW  - Know-how
KW  - Tradition
KW  - Unternehmenskultur
N1  - Includes bibliographical references (pages 127-132) and index
N2  - Starting from the increasing difficulties firms face to create new value for customers and achieve competitive advantage, this book proposes an innovative strategy to sustain innovation at the product level, based on the notion of tradition. Specifically, the authors argue that firms may successfully innovate, exploiting the whole set of competencies, knowledge, values and culture that characterize a specific firm, territory, and/or age. Analyzing several international case studies, this book clearly shows how tradition may be effectively used, allowing companies to create successful new products and how to profit from them. The book tackles the main issues and problems of a tradition-based innovation approach, tracing the patterns of how old and new knowledge can be combined. Proposes a new strategic model for promoting and sustaining innovation at product levelMerges a theoretical perspective with actual casesDevelops a set of implications that allows managers and practitioners to implement an alternative approach to innovation
UR  - http://www.sciencedirect.com/science/book/9781843346647
ER  -