TY  - BOOK
AU  - Konek,Shailaja S.
TI  - Principles of marketing management
SN  - 9789387749238
U1  - E 658.8 23 rd.
PY  - 2018///
CY  - Kalaburagi
PB  - Sri Siddalingeshwara Prakashana
KW  - Marketing
KW  - Management
KW  - Export marketing
KW  - Marketing channels
N1  - Test book for B.Com First semester as per CBCS syllabus
ER  -