The thought leadership manual : how to grab your clients attention with powerful ideas /
Tim Prizeman
- Mumbai : Jaico Pub. House, 2016
- 226 p. ; 22 cm.
The ability to create insights that grab the attention of clients and the media has become one of the most important marketing challenges for businesses selling high-value services. Yet there is even less advice available on how to create the all-important stream of great ideas. This book fills the gap.
9788184958775 (pbk) Rs.299.00
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