Schiffman, Leon G <br/><br/>
Consumer behavior/ 
Leon G. Schiffmon, Joseph Wisenblit and S. Ramesh kumar 
 - 12th ed. 
 - Ghaziabad:  Pearson,  2019 
 - xxx, 670p.  25 cm 
<br/><br/><label>ISBN: </label>9789353069834  N.P. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>E/O 658.8342  / Sch 32 (12)