TY - BOOK AU - Gagare,Ajit AU - Reddy,Madhavi ED - Changing Media Changing Audiences: Revitalizing theories of Production, Promotion and Active Audiences' (Conference) ED - Savitribai Phule Pune University. TI - Changing media, changing audience: revitalizingtheories of production, promotion and active audience SN - 9789385160707 U1 - 302.23 23 PY - 2016/// CY - Delhi PB - Lenin media KW - Mass media KW - India KW - Audiences KW - Congresses N1 - Papers presented at a national conference titled 'Changing Media Changing Audiences: Revitalizing theories of Production, Promotion and Active Audiences' held at Pune, India during February, 26-28, 2015; Includes bibliographical references and index ER -