Changing media, changing audience: revitalizingtheories of production, promotion and active audience - Changing Media Changing Audiences: Revitalizing theories of Production, Promotion and Active Audiences' (Conference) (2015 : Pune, India); Gagare, Ajit; Reddy, Madhavi; Savitribai Phule Pune University. Department of Communication Studies (Delhi : Lenin media, 2016)
Papers presented at a national conference titled 'Changing Media Changing Audiences: Revitalizing theories of Production, Promotion and Active Audiences' held at Pune, India during February, 26-28, 2015.
Includes bibliographical references and index
Keywords: Mass media -- India -- Audiences -- Congresses; India -- Mass media