Changing media, changing audience:  revitalizingtheories of production, promotion and active audience/ 
edited by Ajit Gagare, Dr. Madhavi Reddy ; [organized by] Department of Communication Studies, Savitribai Phule Pune University. 
 - Delhi :  Lenin media,  2016 
 - xxviii, 249p.:  ill., charts ;  25 cm. 
<br/><br/> Papers presented at a national conference titled 'Changing Media Changing Audiences: Revitalizing theories of Production, Promotion and Active Audiences' held at Pune, India during February, 26-28, 2015. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789385160707  Rs 1495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Audiences--India--Congresses.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>India--Mass media
<br/><br/><label>Dewey Class. No.: </label>302.23