TY  - BOOK
AU  - Schramm,Wilbur
ED  - Stanford University.
TI  - Mass communications: a book of readings 
U1  - 301.243 
PY  - 1960///
CY  - Urbana
PB  - University of Illinois Press
KW  - Mass media
KW  - Social aspects
N1  - "Selections ... have been used and tested in the Stanford Institute for Communication Research."
ER  -