Mass communications :  a book of readings / 
edited by Wilbur Schramm 
 - [2nd ed.]. 
 - Urbana :  University of Illinois Press,  1960 
 - xi, 695 p. :  ill. ;  24 cm. 
<br/><br/> "Selections ... have been used and tested in the Stanford Institute for Communication Research." 
<br/><br/><label>ISBN: </label> USD 12.95 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Social aspects
<br/><br/><label>Dewey Class. No.: </label>301.243